New Global Study Highlights How Health Priorities Are Rapidly Evolving Post-Pandemic
A new report from NIQ (NielsenIQ) sheds light on the top global health and wellness trends for 2025, offering critical insights into changing consumer behaviors across 74 markets worldwide. The research reveals that modern consumers are increasingly prioritizing mental well-being, natural solutions, and personalized health products in their everyday choices.
Key Takeaways:
- 67% of global consumers view health and wellness as a top personal priority
- Mental health has emerged as the #1 concern in over 15 countries, including the U.S., Brazil, and the U.K.
- Shoppers are gravitating toward clean-label, natural, and sustainable products
- A rising demand for personalized supplements, diet plans, and diagnostics is reshaping the wellness economy
Mental Health in Focus
The pandemic has intensified the mental health crisis, prompting consumers and brands alike to seek functional foods, supplements, and mindfulness tools that address anxiety, burnout, and cognitive fatigue.
“Consumers are no longer chasing generalized solutions. They want health choices that reflect their individual needs, values, and cultural identity,” said NIQ’s health analyst team.
Natural & Tech-Enhanced Wellness
A growing preference for plant-based, clean-label, and sustainably sourced products is pushing companies to innovate. Meanwhile, AI-driven health tech—like smart wearables and personalized diagnostics—are influencing purchase decisions globally.
Why It Matters:
- The wellness industry is transitioning from trend-driven to consumer-led
- Brands must align with holistic, tech-savvy, and eco-conscious health narratives
- Countries in Asia, the Middle East, and Latin America are outpacing traditional Western markets in adopting personalized health solutions
🔗 Source: BusinessWire – NIQ Report
